Fashion Revolution Week is the annual #whomademyclothes campaign in April, which happens around the date of 24th April, the anniversary of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured. We, Fashion Revolution, use this week to encourage millions of people to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain. This year marks the 6th year anniversary of the collapse. We will be looking back at what’s changed over the years and how our campaign has made a positive impact, whilst setting out what still needs to change in the fashion industry. We want you, the producers and makers of clothes, to respond with the hashtag #imadeyourclothes. We want to see your faces and hear your stories, and see an increasing number of brands demonstrate transparency in their supply chain.
Who made my clothes?
In order to make the fashion industry accountable and sustainable, we first need to make it transparent. Transparency means companies know who makes their clothes – who stitched them, who dyed the fabric and who farmed the cotton — where their clothes were made and under what conditions. Crucially, it requires brands to share this information publicly. We believe transparency is the first step to transform the industry. And it starts with one simple question: Who made my clothes?
This is our focus for the next five years. We believe this simple question gets people thinking differently about what they wear. We need to know that as consumers, our questions, our voices, our shopping habits can have the power to help change things for the better. With more consumers encouraging brands to answer ‘who made my clothes?’, we believe Fashion Revolution has the power to push the industry to be more transparent. Read our Transparency Index to find out exactly what we mean by ‘transparency’.
See https://www.fashionrevolution.org/ for more information.